Backwash brewing is a conceptual company located in the heart of the downtown Vancouver Eastside. This is a collaborative project with. The name backwash is defined as the motion of receding waves, or to clean by reversing a filter though it. The theme for this project is handmade, however, it is carefully planned and gridded to create consistency within all elements. This branding set features a complete user guide, stationery set, package design (beer labels) and menus. The entire identity system is made into a book that can be handed off to future designers. The set is inspired by Ali Bruce, and the design company 1924us for their handmade approach to branding. The beers from this set would be sold in local liquor stores across the lower mainland, or at the Craft Beer Market.