I helped brand and create a set of merchandise for series 3 of Project Contrast. I worked with Maxwell Poth, the founder of Project Contrast and his team.
BRANDING The idea behind the logo was to incorporate the theme of unity and togetherness. The rings in the logo represent the LGBTQ+ rainbow, and the earth. The rainbow imagery circling the half-rings are meant to represent the LGBTQ+ youth. The overall symbol is a minimalistic representation of people holding hands circumnavigating the earth to further show unity.
MERCHANDISE In collaboration dragqueenmerch.com I created a set of illustrations based off of Maxwell’s mantra, “you are loved”. The illustration features a pair of hands and a rainbow (that references the logo) is meant to promote inclusiveness, togetherness and support of the LGBTQ+ community. The typographic “You are loved” was achieved by rounding off an exiting font to give it a more friendly and trusting vibe.
You can purchase these items HERE
The final outcome of this project is a weeklong gallery opening in LA and a book featuring LGBTQ+ you and their stories.
"Project Contrast was created to share the stories of LGBTQ + youth. Our purpose is to spread their stories so that others in the community know it is possible to overcome personal struggles within their cultural surroundings as queer youth.
We aim to empower young people to become advocates for others in their community. The strength of their stories has created youth groups, advocates, and education about what it is like to be gay where they are from. This is their project. All we do is give them a platform to save lives." - Maxwell Poth, Project Contrast Founder & CEO
You are loved
Project contrast is a registered non-profit organization, to donate please click HERE
This is a series of technical illustrations for Petzl, a brand that specializes in climbing and mountaineering gear.
These illustrations follow strict guidelines laid out by Petzl for this technical illustration style. These drawings will be used in instructional manuals for the brand.
I created these while working for Stay Gold Media, under the creative direction of Dustin Butcher.
This is a multimedia launch for DUER’s “Weatherproof” denim ( After renamed to All - Weather Denim ) This particular pair of denim was in the works for numerous years before being finalized.
For this project I creative directed the overall aesthetic across all platforms. I worked with copywriters, developers, printers, marketing specialists, photographer and cinematographers. The concept for this We used the same rainy backdrop across all platforms to create consistency and to reiterate that this pair of pants is made for the rainy weather.
ECOMM / WEBSITE - For this launch we created a landing page for this project. We also did a full website takeover for the launch of this pant. I also created accompanying google display ads that ran along with the launch.
EMAIL - We had run a few emails driving website traffic for the launch.
SOCIAL MEDIA - For the launch I had created various Instagram, Twitter and Facebook posts, with accompanying Instagram stories promoting the product and pointing all of the features of the product.
RETAIL / PRINT - In DUER’s Vancouver store, I created a window wrap that Had a pair of physical pants hanging in the window on the water backdrop behind it. This was to reiterate that this is made for rough weather. We had also signage around Vancouver and in store promoting the product.
The following are a set of program ideograms created for The Visual College of Art and Design as part of their refreshing and re-branding. This set was co-directed with Dominik Kalita and Trevor Van Den Eijnden. Each program has its own unique ideogram. Each of these has two to three layers of meaning to them, an outer layer with a figurative or literal meaning, then the opposite within the shape.
This icon set is currently live on their website
This project had originally started off as a personal series that I started to help pass the time and hone my illustration skills. These works allowed me to play with typography, colour and layouts. I would post regularly to social media and eventually started to gain traction and offers to sell it in stores in Squamish.
These are all matte vinyl stickers with a UV / weatherproof protective laminate. They are all printed through Wind Studio in Squamish.
Some of these are available for purchase from Nootka and the Sea in Squamish, British Columbia.
These boxes are part of DUERS new unboxing experience. This was created to elevate the experience of ordering online with DUER, as the previous shipping boxes were very generic and not on brand.
The purpose of creating brandied packaging is to help further tell the brand story
This is a User Manual created for Shockwaves’ S5 Marine Suspension Module. The manual is included with every S5 Module. This 20 page book features original illustrations and strictly follows the branding of Shockwave Seats. For this project I worked with the Creative Director of Media One and the Marketing Director of Shockwave Seats.
This is a beer label for Hoyne Brewing that I had worked on while working at Media One in Victoria BC. The illustration was originally done by Lydia Beauregard.
I had done the colouring and effects on this label.
The label graphic is also being used as t-shirt graphics and in posters and available online and in the brewery!
Shockwave Seats was originally founded as Professional Components Ltd by David Smith in 1965, the company was created to develop, build and supply safety products for NASCAR racing vehicles. Today, they mainly focus on marine safety however, the founder Dave Smith has a continued interest in NASCAR and races himself. A 50ft long trailer was created promoting Shockwave Motorsports as well as Shockwave Marine Suspension Seating. The trailer follows Shockwave branding and is currently transports Dave’s Race car.
This is a holiday card created for Shockwave Seats as a mail out to clients. It features one of their products, the ICE 4, wrapped up like a holiday gift.
Acheson Sweeney Foley Sahota is a personal injury law firm located in Victoria BC. At Media One, under the creative director I was tasked with creating full wrap bus and double decker bus ads for the law firm. The ads feature characters from commercials created by Media One and follows Achesons Branding. The busses are currently in circulation in the Greater Victoria area.
This is a package design created for the S5 Shock-pump. The packaging is on brand with Shockwave aesthetics. It features original illustrations that are also featrured in the S5 Manual. This product will be sold online and in marine and fishing stores.
In order to stay on trend with current design, I actively participate in design challenge to expand my skills as a designer. The following are some recent personal projects. Most of these are shared on my social media.