An ode to summer in Squamish
8’ x 8’
This is a large scale illustration that I did for Alice and Brohm in Squamish BC. This mural showcases highlights of living in the Sea to Sky Corridor. This work features landmarks such as the Stawamus Chief, Black Tusk and the Howe Sound. As well as all of the activities such as rock climbing, mountain biking, skiing and hiking. This was created as a fun backdrop for photos of people’s ice cream.
I helped brand and create a set of merchandise for series 3 of Project Contrast. I worked with Maxwell Poth, the founder of Project Contrast and his team.
BRANDING The idea behind the logo was to incorporate the theme of unity and togetherness. The rings in the logo represent the LGBTQ+ rainbow, and the earth. The rainbow imagery circling the half-rings are meant to represent the LGBTQ+ youth. The overall symbol is a minimalistic representation of people holding hands circumnavigating the earth to further show unity.
MERCHANDISE In collaboration dragqueenmerch.com I created a set of illustrations based off of Maxwell’s mantra, “you are loved”. The illustration features a pair of hands and a rainbow (that references the logo) is meant to promote inclusiveness, togetherness and support of the LGBTQ+ community. The typographic “You are loved” was achieved by rounding off an exiting font to give it a more friendly and trusting vibe.
You can purchase these items HERE
The final outcome of this project is a weeklong gallery opening in LA and a book featuring LGBTQ+ you and their stories.
"Project Contrast was created to share the stories of LGBTQ + youth. Our purpose is to spread their stories so that others in the community know it is possible to overcome personal struggles within their cultural surroundings as queer youth.
We aim to empower young people to become advocates for others in their community. The strength of their stories has created youth groups, advocates, and education about what it is like to be gay where they are from. This is their project. All we do is give them a platform to save lives." - Maxwell Poth, Project Contrast Founder & CEO
You are loved
Project contrast is a registered non-profit organization, to donate please click HERE
This is a page that I created while working for Dish and DUER in collaboration with Francesca Hall ( Project Manager + Digital Marketing Specialist), Calvin Roex (Director of Ecomm), Bradley Fockler (Developer) and Bryan Loewen (Creative Team lead + Sr. Copywriter)
The primary purpose of the DUER Blog is to drive organic traffic through data driven SEO tactics and to help DUER achieve relevance and authority in Google searches.
The second position this blog holds is to show DUER as experts in the industry, showing the brand as reliable, honest and adventurous. The blog is to add personality to the brand.
The blog can also be used to hold irregular content that is not featured on our home page, such as more detailed information on product releases, events going on in our retail store etc…
When creating these pages, we followed design thinking principals to create and ideate these pages.
The purpose of this blog is to grow the brand organically through SEO tactics, to be a source of information on the brand and all things around the brand. We want the blog to look like DUER but have its own personality from the rest of the site.
We looked at over 50 blogs and digital news sites. I conducted interviews with our customer service and our retail team to discover if there was anything we could add to increase value when a user is on a page.
As with any project I start in the sketchbook to hammer out user flow and generate wireframes. I also talk to the developer on what is and what is not possible on our Shopify website so we are not creating anything that is not technically possible. Since most of our traffic is on mobile, we designed mobile first.
I work closely with the developer to hash out details and make sure everything is alined with the brand.
I like to think of product design as a living thing, it’s constantly growing and developing. Through further discover and reflection we will continue to polish and refine the experience on our blog.
This blog is to go live Sept 19th, 2019
* all copy on mocks is just placeholder
This is a series of technical illustrations for Petzl, a brand that specializes in climbing and mountaineering gear.
These illustrations follow strict guidelines laid out by Petzl for this technical illustration style. These drawings will be used in instructional manuals for the brand.
I created these while working for Stay Gold Media, under the creative direction of Dustin Butcher.
This is a 10” x 13” portfolio book fir Dish and DUER that was created as a B2B magazine. This magazine features the history of DIsh and DUER, why we do what we do, and general information on fits and fabric.
Specs: 10” x 13” on 60lb newsprint
This is a multimedia launch for DUER’s “Weatherproof” denim ( After renamed to All - Weather Denim ) This particular pair of denim was in the works for numerous years before being finalized.
For this project I got to art direct the overall aesthetic across all platforms. I worked with copywriters, developers, printers, marketing specialists, photographer and cinematographers. The concept for this We used the same rainy backdrop across all platforms to create consistency and to reiterate that this pair of pants is made for the rainy weather.
ECOMM / WEBSITE - For this launch we created a landing page for this project. We also did a full website takeover for the launch of this pant. I also created accompanying google display ads that ran along with the launch.
EMAIL - We had run a few emails driving website traffic for the launch.
SOCIAL MEDIA - For the launch I had created various Instagram, Twitter and Facebook posts, with accompanying Instagram stories promoting the product and pointing all of the features of the product.
RETAIL / PRINT - In DUER’s Vancouver store, I created a window wrap that Had a pair of physical pants hanging in the window on the water backdrop behind it. This was to reiterate that this is made for rough weather. We had also signage around Vancouver and in store promoting the product.
The following are a set of program ideograms created for The Visual College of Art and Design as part of their refreshing and re-branding. This set was co-directed with Dominik Kalita and Trevor Van Den Eijnden. Each program has its own unique ideogram. Each of these has two to three layers of meaning to them, an outer layer with a figurative or literal meaning, then the opposite within the shape.
This icon set is currently live on their website
This project had originally started off as a personal series, that I started to help pass the time and hone my illustration skills. These works allowed me to play with typography, colour and layouts. I would post regularly to social media and eventually started to gain traction and offers to sell it in stores in Squamish.
These are all matte vinyl stickers with a UV / weatherproof protective laminate. They are all printed through Wind Studio in Squamish.
Some of these are available for purchase from Nootka and Sea, Urban Alpine, and Wild and Heart in Squamish, British Columbia.
These are some stickers I created for Dish and DUER. These are inspired by DUER’s All-Weather Denim, they feature a splash of orange at the cuff referencing the reflective detailing of the pant. The sticks are done in the shape of a pant as they sell pants. There is mountain imagery inside referencing the mountain lifestyle of our target audience.
Specs: 2.5 x 3.5 on Matte vinyl
These boxes are part of DUERS new unboxing experience. This was created to elevate the experience of ordering online with DUER, as the previous shipping boxes were very generic and not on brand.
The purpose of creating brandied packaging is to help further tell the brand story
This is a User Manual created for Shockwaves’ S5 Marine Suspension Module. The manual is included with every S5 Module. This 20 page book features original illustrations and strictly follows the branding of Shockwave Seats. For this project I worked with the Creative Director of Media One and the Marketing Director of Shockwave Seats.
This is a beer label for Hoyne Brewing that I had worked on while working at Media One in Victoria BC. The illustration was originally done by Lydia Beauregard.
I had done the colouring and effects on this label.
The label graphic is also being used as t-shirt graphics and in posters and available online and in the brewery!
Shockwave Seats was originally founded as Professional Components Ltd by David Smith in 1965, the company was created to develop, build and supply safety products for NASCAR racing vehicles. Today, they mainly focus on marine safety however, the founder Dave Smith has a continued interest in NASCAR and races himself. A 50ft long trailer was created promoting Shockwave Motorsports as well as Shockwave Marine Suspension Seating. The trailer follows Shockwave branding and is currently transports Dave’s Race car.
This is a holiday card created for Shockwave Seats as a mail out to clients. It features one of their products, the ICE 4, wrapped up like a holiday gift.
Acheson Sweeney Foley Sahota is a personal injury law firm located in Victoria BC. At Media One, under the creative director I was tasked with creating full wrap bus and double decker bus ads for the law firm. The ads feature characters from commercials created by Media One and follows Achesons Branding. The busses are currently in circulation in the Greater Victoria area.
This is a package design created for the S5 Shock-pump. The packaging is on brand with Shockwave aesthetics. It features original illustrations that are also featrured in the S5 Manual. This product will be sold online and in marine and fishing stores.
In order to stay on trend with current design, I actively participate in design challenge to expand my skills as a designer. The following are some recent personal projects. Most of these are shared on my social media.