The following are a set of program ideograms created for The Visual College of Art and Design as part of their refreshing and re-branding. This set was co-directed with Dominik Kalita and Trevor Van Den Eijnden. Each program has its own unique ideogram. Each of these has two to three layers of meaning to them, an outer layer with a figurative or literal meaning, then the opposite within the shape.
This icon set is currently live on their website
I helped brand and create a set of merchandise for series 3 of Project Contrast. I worked with Maxwell Poth, the founder of Project Contrast and his team.
BRANDING The idea behind the logo was to incorporate the theme of unity and togetherness. The rings in the logo represent the LGBTQ+ rainbow, and the earth. The rainbow imagery circling the half-rings are meant to represent the LGBTQ+ youth. The overall symbol is a minimalistic representation of people holding hands circumnavigating the earth to further show unity.
MERCHANDISE In collaboration dragqueenmerch.com I created a set of illustrations based off of Maxwell’s mantra, “you are loved”. The illustration features a pair of hands and a rainbow (that references the logo) is meant to promote inclusiveness, togetherness and support of the LGBTQ+ community. The typographic “You are loved” was achieved by rounding off an exiting font to give it a more friendly and trusting vibe.
You can purchase these items HERE
The final outcome of this project is a weeklong gallery opening in LA and a book featuring LGBTQ+ you and their stories.
"Project Contrast was created to share the stories of LGBTQ + youth. Our purpose is to spread their stories so that others in the community know it is possible to overcome personal struggles within their cultural surroundings as queer youth.
We aim to empower young people to become advocates for others in their community. The strength of their stories has created youth groups, advocates, and education about what it is like to be gay where they are from. This is their project. All we do is give them a platform to save lives." - Maxwell Poth, Project Contrast Founder & CEO
You are loved
Project contrast is a registered non-profit organization, to donate please click HERE
This is a User Manual created for Shockwaves’ S5 Marine Suspension Module. The manual is included with every S5 Module. This 20 page book features original illustrations and strictly follows the branding of Shockwave Seats. For this project I worked with the Creative Director of Media One and the Marketing Director of Shockwave Seats.
These are a set of stickers, patches and pins based of of landmarks in the sea to sky corridor. These are inspired by patches and stickers done for the National Parks in the United States. Almost all of these are currently available for purchase at the Sea to Sky Arthouse in Squamish BC
This beer label was a collaborative effort with the Media One team and illustrator, Lydia Baueregard. For the label I did the colour treatments and worked on the typography to make it look as if it was part of the wall.
The label graphic is also being used as t-shirt graphics and in posters
Shockwave Seats was originally founded as Professional Components Ltd by David Smith in 1965, the company was created to develop, build and supply safety products for NASCAR racing vehicles. Today, they mainly focus on marine safety however, the founder Dave Smith has a continued interest in NASCAR and races himself. A 50ft long trailer was created promoting Shockwave Motorsports as well as Shockwave Marine Suspension Seating. The trailer follows Shockwave branding and is currently transports Dave’s Race car.
These are Illustrations created as personal projects inspired by pop culture. Some are available as stickers through the Sea to Sky Arthouse.
This is a holiday card created for Shockwave Seats as a mail out to clients. It features one of their products, the ICE 4, wrapped up like a holiday gift.
Acheson Sweeney Foley Sahota is a personal injury law firm located in Victoria BC. At Media One, under the creative director I was tasked with creating full wrap bus and double decker bus ads for the law firm. The ads feature characters from commercials created by Media One and follows Achesons Branding. The busses are currently in circulation in the Greater Victoria area.
This is a package design created for the S5 Shock-pump. The packaging is on brand with Shockwave aesthetics. It features original illustrations that are also featrured in the S5 Manual. This product will be sold online and in marine and fishing stores.
This is a set of digital collages that I created using my own photographs. The images featured are from the sea to Whistler, Squamish, Victoria and Las Vegas.
These will be up along with some of my other work at the Sea to Sky art House in Squamish BC
In order to stay on trend with current design, I actively participate in design challenge to expand my skills as a designer. The following are some recent personal projects. Most of these are shared on my social media.