More than “just a patch”
These patches aim to find a local tie-in, a nod or an “inside joke” that speaks to those from the area. It is an opportunity to “break free” from core branding and make something unique!
The inspiration for patches comes from
1. Canadian Modernism
2. Vintage ski and resort patches
3. Club and Association patches (ie. Ski Patrol, Search and Rescue, Alpine Clubs, etc...)
4. Military Morale Patches (Morale patches are unofficial patches that units create specifically for their members only: they often have messaging that only the unit members would relate to, and though not endorsed by the military, are usually given a pass by the commanding officers.
Patches are created in limited quantities and at a specific time and therefore become collectible and a point of pride. The hope our patches achieve this “status” and become coveted by Arc’teryx’s core customers.
**Paraphrased from brand guide
Illustrator Dominik Kalita
For various Arc’teryx retail locations
