Arc’teryx Backcountry Academy

Full meal deal of deliverables for Arc’teryx’s first Backcountry Academy in Whistler B.C.

From initial toolkit/guide leading up, to custom beer labels with Coast Mountain Brewing to collaborating with Chris Benchetler on a music series/ Whistler takeover

Art Direction Sean Coggins
Graphic Design + Beer Label Dominik Kalita
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Music Series Illustration Chris Benchetler

Initial Toolkit, Bus ads, Icon system
Posters, Digital Ads, Stickers and Bees wax wraps
Coast Mountain Brewing Beer collab: For the love of winter
Using Chris Benchetler's artwork in various deliverables
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